Free tool for law firms
Google Review Link Generator for Law Firms
This Google review link generator turns your Place ID or Business Profile link into a direct link that opens the review box for your firm. Download a QR code and a printable card, and copy email and text requests written to stay within Google’s rules.
- Free, no signup
- QR code + print card
- Email and text templates
- Nothing is stored
Your Google review link
Print this card for your front desk, or add the QR code to closing letters and invoices.
Ready-to-send review requests
Ask every client the same way, whatever you expect them to say. Do not offer anything in return for a review, and do not ask only the clients you think are happy – Google’s policies and many bar rules forbid both.
How to use it
Step 1
Find your Place ID
Use the Ask for reviews link from your Google Business Profile, or look up your Place ID with Google’s free Place ID Finder.
Step 2
Paste it in
The generator builds your direct review link instantly. Click Test it to make sure it opens your firm’s review box.
Step 3
Share it
Copy the link into your closing emails, download the QR code for letters and invoices, or print the card for your front desk.
Why a direct Google review link matters
Asking a client to “search for us on Google and leave a review” loses most of them along the way. A direct review link opens the review box for your firm in one tap, on a phone or a computer. It is the simplest change a firm can make to get more of the reviews clients already intend to write.
How to find your Google Place ID
The easiest route is your Google Business Profile itself. Sign in to the Google account that manages the profile, search your firm’s name, and choose Ask for reviews (sometimes labelled Get more reviews). Google shows a short link you can paste straight into the generator.
If you prefer the Place ID, open Google’s free Place ID Finder, type your firm’s name exactly as it appears on Maps and copy the code that starts with “ChIJ”. Paste it above and the generator builds the full review link for you.
How to ask clients for reviews the right way
Ask everyone, the same way
Google’s policies forbid “review gating” – asking only the clients you expect to be happy, or screening people first and sending only the positive ones to Google. Send the same request to every client when their matter closes.
Never offer anything in return
Discounts, gift cards or entries into a prize draw in exchange for a review break Google’s rules, and the FTC’s 2024 rule on consumer reviews targets incentives tied to positive reviews. Many state bar rules also restrict giving anything of value for a recommendation.
Do not write the review for them
You can thank a client and explain why reviews help others, but the words have to be theirs. Never post reviews on a client’s behalf.
Protect confidentiality when you reply
Replying to reviews is good practice, but do not confirm that the reviewer was a client or mention any detail of their matter – even to correct a negative review. A short, polite reply that invites them to contact the office is the safe pattern.
Read our guide to law firm testimonials on your website before you display reviews on your own pages, and check your state’s advertising rules for anything specific about testimonials.
Frequently asked questions
What is a Google review link?
It is a web address that opens the “write a review” box for one specific business on Google. Clients who click it can leave a star rating and a comment without searching for your firm first.
How do I create a Google review link for my law firm?
Paste your Place ID, or the link from Ask for reviews in your Google Business Profile, into the generator above. It builds the direct link and a QR code for you.
Where do I find my Google Place ID?
Use Google’s free Place ID Finder: type your firm’s name as it appears on Google Maps and copy the code that starts with ChIJ. Or use the share link from Ask for reviews in your Business Profile.
Is it allowed to ask clients for Google reviews?
Yes, asking is allowed. What Google forbids is offering incentives, asking only satisfied clients, and writing or posting reviews for people. Many bar rules add their own limits, so check your state’s rules.
How do I put the QR code on letters and cards?
Click Download QR code to save a high-resolution PNG, then add it to your closing letter, invoice template or business card design. Print the card for your reception desk.
Does the link work on phones?
Yes. On a phone it opens the review form in the Google Maps app or the browser. Click Test it after generating the link to check.
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Legal Web Agency is a marketing agency, not a law firm. Our free tools produce general drafts and are not legal advice.