SEO for law firms
Law Firm SEO Services That Bring In Cases, Not Just Traffic
We are a law firm SEO company that only works with attorneys. We fix what stops Google from trusting your site, build the practice-area and local pages clients actually search for, and keep every word inside your state’s advertising rules.
- Law firms only
- Checked against your state’s advertising rules
- Reported on calls and form fills, not just rankings
Why most law firm SEO does not work
Rankings are easy to sell. Cases are harder.
Most firms that come to us have already paid for SEO. The reports looked fine. The phone did not ring. It is usually one of three things.
Ranking for the wrong searches
Page one for “attorney near me” in the wrong city, or for an article nobody who needs a lawyer reads. Traffic that never becomes a consultation.
Agencies that ignore bar rules
“Best”, “expert”, “specializes in” and case results with no disclaimer are standard agency copy. Bar rules make you, not the agency, responsible for them.
Content with no authority behind it
Forty blog posts do not rank if no other website vouches for yours. Without links and a clean technical base, more content just means more pages Google ignores.
What our law firm SEO services include
Everything that moves a law firm up the results
Technical SEO and site speed
Indexing, crawl errors, redirects, schema and Core Web Vitals. We measured 14 real law firm sites for our own Core Web Vitals study, so we know where they break.
Practice-area and location pages
One strong page for each practice area and each city you serve, written for what clients search, with no two pages competing for the same query.
Local SEO and Google Business Profile
Categories, service areas, reviews and consistent name, address and phone across the directories that feed the map pack.
Content that follows bar rules
Every page is checked against your state’s attorney advertising rules. We publish guides to the rules in all 50 states.
Link building you can defend
Links earned from legal directories, local organisations, bar associations and publications. No private blog networks and no bought links.
AI search visibility
Structured data, crawler access and clear answers, so ChatGPT, Perplexity and Google AI Overviews can find and cite your firm.
How we work
Four steps, reported every month
A full review of your site, rankings and competitors. The same checklist we publish. Free, whether or not you hire us.
A prioritised list of fixes and pages, each marked by effort and expected impact, agreed before any work starts.
Technical fixes first, then practice and location pages, then links. Every page checked against your state’s rules.
Monthly: calls, form fills and consultations from organic search, alongside rankings. What we did, and what is next.
Our work, in public
You can check how we think before you talk to us
Practice areas
SEO built around how your clients search
Someone searching after a car crash does not search like someone planning an estate. We build each practice area around its own clients.
Questions
Law firm SEO FAQ
How long does law firm SEO take to work?
Technical fixes can show within weeks. New pages and links usually take three to six months to move meaningfully, longer in competitive cities and practice areas. We explain the timeline in how long it takes to rank a law firm website.
How much do law firm SEO services cost?
It depends on your market, practice areas and how much work the site needs. We quote after the free audit, so the price matches the actual work. For typical ranges, see how much law firm SEO costs per month.
Can you guarantee first-page rankings?
No, and nobody honestly can. Google does not sell rankings. What we commit to is the work, the reporting, and a plan you can check against the results.
Will the content comply with my state’s advertising rules?
Every page is checked against your state’s attorney advertising rules before it goes live. We are a marketing agency, not a law firm, so final sign-off on compliance stays with you or your ethics counsel.
Do you work with firms in every state?
Yes. We work with firms across the United States, and our state guides cover the advertising rules in all 50 states.
What do you need from us?
Access to your website and, ideally, read-only Google Search Console and Google Business Profile access. A short call to understand which cases you want more of.
Start with a free audit
We review your site against the full checklist and tell you what is holding it back, in priority order. Yours to keep, whether or not you hire us.
Legal Web Agency is a marketing agency, not a law firm. Nothing on this page is legal advice.