Short answer: law firm website cost in 2026 typically runs $500 to $1,500 for a template build, $1,500 to $3,500 for a specialist build with SEO foundations, $3,500 to $8,000 for a fully custom site, and $8,000 and up for enterprise work. Budget separately for hosting, a domain and ongoing maintenance. Most solo attorneys and small firms land in the $1,500 to $3,500 band.
Ask five agencies what a law firm website costs and you will get five answers, most of them “it depends, book a call.” It does depend, but not in a mysterious way. The price is driven by a handful of choices you can understand before you talk to anyone. This guide to law firm website pricing explains those choices, what each price band actually buys, the costs that are not in the headline number, and how to tell whether a quote is fair.
The ranges below reflect what we see quoted across the market for US law firm sites. They are not a price list for any one provider, and an individual quote can sit outside them for good reasons. Our own prices are at the end, clearly labeled.
What drives the cost of a law firm website
Five things move the number more than anything else. The first is page count, and in particular how many practice area pages you need. A five-page site and a twenty-page site with a page per practice area are different projects, not two prices for the same project. The second is design: a well-chosen template adapted to your brand costs far less than a design built from scratch. The third is content: whether you supply the words or the provider writes them, and whether that writing is done to rank as well as read. The fourth is SEO built into the build: keyword targeting, page structure, schema and speed work done during the build rather than bolted on later. The fifth is what happens after launch: support, maintenance and any ongoing marketing.
Everything else, from the platform to the number of revisions, matters less than those five. When two quotes differ wildly, the difference is almost always in one of them, usually content or page count.
Law firm website cost by tier
| Tier | Typical build cost | What it usually includes | Who it suits |
|---|---|---|---|
| Template | $500 to $1,500 | 4 to 6 pages on a theme, basic mobile layout, contact form; copy and SEO rarely included | A new solo who needs a credible site quickly and is not relying on search yet |
| Specialist | $1,500 to $3,500 | 8 to 12 pages including practice area pages, written content, on-page SEO, analytics setup, launch support | Solo and small firms that want the site to bring in consultations |
| Custom | $3,500 to $8,000 | Fully custom design, 15 or more pages, full copywriting, location pages where justified, technical SEO and schema | Established multi-attorney firms in competitive local markets |
| Enterprise | $8,000 and up | Large custom builds, content strategy, many locations, integrations with case management and intake systems | Regional and large firms, often in the most competitive practice areas |
Template builds: $500 to $1,500
At this level you get a theme-based site, usually on WordPress, with a home page, an about page, a services page and a contact page. It will work on a phone. What it almost never includes is written content, dedicated practice area pages or real SEO work, so it tends to confirm a referral rather than win new clients from Google. If you go this route, choose the theme carefully; our roundup of the best WordPress themes for law firms covers what to look for.
Specialist builds: $1,500 to $3,500
This is where most small firms that want the website to produce cases should be looking. Expect a page for each practice area you want work in, content written for the people who search for those services, on-page SEO with a target for each page, Google Analytics and Search Console set up, a working intake form and a period of post-launch support. The practice area pages are what separate this tier from the one below it, because those are the pages that rank and convert. Our guide to law firm website content explains what those pages need to say.
Custom builds: $3,500 to $8,000
Custom builds add a design made for the firm rather than adapted from a theme, more pages, full professional copywriting and more technical work: structured data, speed tuning to pass Core Web Vitals, Google Business Profile setup and, for firms with more than one office, genuine location pages. This tier makes sense when the firm has several attorneys and practice areas and competes against firms that have invested heavily in their own sites.
Enterprise builds: $8,000 and up
Enterprise work covers large sites with dozens of pages, content strategy as well as content, multiple locations, and integrations with case management, intake and CRM systems. These projects are scoped individually, and the price reflects the time involved in planning and content more than the design itself.
The costs that are not in the headline price
A build quote is rarely the whole cost of owning a website. These are the items to ask about before you sign, because they are where budgets get surprised.
Hosting. Quality WordPress hosting for a firm site typically costs $100 to $300 a year, paid to the host. Cheaper plans exist, but slow or unreliable hosting costs you more in lost visitors than it saves. We cover what to look for in our guide to law firm website hosting. Domain. Usually a small annual fee, and it should be registered in the firm’s own name. Premium themes and plugins. Many renew annually, so ask whose name the licenses are in and who pays the renewals. Maintenance. Software updates, backups, security monitoring and regular tests of your forms, either as your own staff time or a care plan. Photography. Real photos of your attorneys and office do more than stock images, and a professional shoot is a one-off cost worth planning for. Ongoing SEO and content. A build gives you a site that can rank; ranking in a competitive market takes content and links over months, which is a separate engagement.
A useful way to compare quotes is to look at the cost over three years rather than the first invoice. A cheaper build on a platform with a rising monthly fee, or one that has to be rebuilt in eighteen months because it cannot rank, can easily cost more than a better build done once.
What every law firm website quote should include
Whatever tier you choose, confirm these are in the quote before you sign: a mobile-first build, SSL, Google Analytics 4 and Search Console setup, basic on-page SEO, at least one proper practice area page, a working and tested contact form, a period of post-launch support, and a review of the copy against your state’s attorney advertising rules. Your website is attorney advertising, and ABA Model Rule 7.1 prohibits false or misleading communications about a lawyer’s services, so a provider who writes your copy should know the rules in your jurisdiction. This is not legal advice; check your state bar’s rules.
Just as important is ownership. The quote or contract should make clear that the firm owns the domain, the hosting account, the content and the site files, so you can change providers without starting again. A low price on a site you cannot take with you is not a bargain.
Is SEO included in the price?
Not always, and it is the most important question to ask. Plenty of firms have paid for a good-looking site that nobody finds, because search was never part of the build. Ask exactly what “SEO included” covers. It should mean keyword research for each page, titles and meta descriptions, a correct heading structure, fast load times, schema markup and a connection to your Google Business Profile, done during the build, because retrofitting them later costs more.
Ongoing SEO is different: monthly content, earning links and refining pages over time. That should be quoted as a separate line, not buried in the build price. Our breakdown of law firm SEO cost per month explains what ongoing work typically involves at different budgets.
DIY website builders versus hiring a provider
Website builders such as Wix and Squarespace charge a monthly subscription and let you build the site yourself. For a brand-new solo who needs a clean site quickly and gets work by referral, that can be a reasonable start. The trade-offs are your time, less control over SEO as the site grows, and a site that lives on the builder’s platform rather than one you can move. If search is supposed to bring in clients, most firms end up on WordPress, and the cost of rebuilding later belongs in the comparison. Our guide to building a law firm website on WordPress shows what the DIY WordPress route involves.
Is a cheap law firm website worth it?
It depends on what you need the site to do. If the site only has to confirm that you exist when a referral looks you up, a modest build is fine and spending more buys little. If you want the site to bring in new clients from search, a cheap build usually is not a saving, because the parts that are cut first (practice area pages, written content, SEO) are exactly the parts that produce enquiries.
The fairer way to judge cost is against the value of a client. In most practice areas a single retained client is worth more than the difference between a template build and a specialist one. That is not a promise that any site will produce a set number of clients; nobody can honestly guarantee that. It is a reason to spend on the parts of a site that can be found and that turn visitors into calls, rather than on decoration.
Red flags in a law firm website quote
Be wary of a quote that charges extra for mobile design or SSL, which are baseline requirements. Be wary of a low monthly fee with a long minimum term and no clear answer about what happens to the site when you leave. Be wary of guaranteed rankings or a guaranteed number of leads. And be wary of a quote that is not itemized, because a single figure makes it impossible to compare against anyone else. Our guide on how to choose a web designer for your law firm lists the questions that separate careful providers from risky ones.
What we charge
We publish our prices. Foundation, from $997, is a complete five-page site: home, about, one practice area, one attorney biography and contact, written, built and reviewed against your state’s advertising rules. Growth, from $1,997, adds a dedicated page for every practice area you want cases in, biographies for every attorney, Google Business Profile setup and a configured blog. Custom projects are quoted. Hosting is paid directly to your host on your own account, so the site stays yours. For ongoing work, our Authority retainer is $499 a month. The full specification, including what no package includes, is on our law firm website packages page.
Frequently asked questions
How much does a law firm website cost?
Typically $500 to $1,500 for a template build, $1,500 to $3,500 for a specialist build with practice area pages and SEO foundations, $3,500 to $8,000 for a custom site, and $8,000 and up for enterprise projects. Hosting, domain and maintenance are extra.
What are the ongoing costs of a law firm website?
Hosting (commonly $100 to $300 a year for quality WordPress hosting), the domain renewal, any premium theme or plugin renewals, and maintenance time or a care plan. Ongoing SEO and content, if you want the site to keep climbing, is a separate monthly cost.
Why do law firm website quotes vary so much?
Mostly because of page count, whether content is written for you, whether SEO is built in, and whether the design is templated or custom. Ask for an itemized quote so you can compare like with like.
Is SEO included in the cost of a law firm website?
Sometimes. Build-time SEO (keyword targets, titles, headings, speed, schema) should be included in any build meant to bring in clients. Ongoing SEO, meaning monthly content and link earning, is usually a separate engagement.
Should a small law firm use Wix or Squarespace to save money?
It can be a reasonable start for a new solo who relies on referrals. If search is meant to bring in clients, WordPress usually offers more control and portability, and the cost of rebuilding later should be part of the comparison.
The short version
A law firm website usually costs $1,500 to $3,500 for a small firm that wants the site to bring in cases, less for a simple template and more for custom or enterprise work. Page count, content, SEO and design drive the price. Budget for hosting, the domain and maintenance, compare quotes over three years, insist on owning everything, and treat guarantees and unitemized quotes as red flags.
If you want to know what your current site needs before you get quotes, request a free law firm SEO audit, or compare our law firm website packages side by side.
