Category: Website Content & Conversion

Pennsylvania law firm website content: what to write on every page when your site advertises into six neighbouring states with different rules.

Florida law firm website content: what to write on every page, and the five proof formats to build instead of a results or testimonials page.

Texas law firm website content: what to write on every page, and why your PPC landing pages are the part of the site nobody at the firm has read.

California law firm website content: what to write on all nine pages, including the privacy policy, intake copy and disclaimer nobody briefs.

The nine content types a law firm website needs, how long each should be, what your state changes, and the order to build them in.

We audited fourteen real US law firm websites on the same twenty measurements. Six homepages have no click-to-call link at all. Three have no H1. The gap between the lightest and heaviest page is seventeen times. Every number, and how to check your own site in twenty minutes.

Your law firm website conversion rate is the single most important number on your

Short answer: every law firm website needs ten things: a professional design, a layout

Short answer: the trust signals that make a criminal defense website convert are a