Blog
Practical guides on website design, content, SEO and marketing — written for law firms that want their website to bring in cases.
Find the guides for your practice
Guides, playbooks and straight answers
Everything we have learned from building and ranking law firm websites, written up so you can use it. Planning a rebuild? Start with our guide to a lawyer website redesign without losing rankings.
Legal Intake Services: Models, Ethics and How to Choose
Short answer: legal intake services are outside teams that answer a law firm’s calls, chats and forms, screen each inquiry
Law Firm Logo Design: Wordmarks, Files and Small Screens
Short answer: good law firm logo design usually means a clean wordmark built around the firm’s name, not another set
Family Law Advertising: Where to Spend and What to Say
Short answer: family law advertising works when each ad matches the urgency of one matter type. Run Google search ads
Class Action Lawyer Website Design: Investigations and Notices
Short answer: good class action lawyer website design is built around investigations, not practice areas. Each potential case gets its
Small Law Firm SEO: A Realistic 12-Month Plan
Short answer: small law firm SEO pays off when you pick a narrow fight: one or two practice areas in
Law Firm Website Colors: Trust, Contrast and Standing Out
Short answer: the best law firm website colors are the ones that fit your practice and your clients’ state of
Modern Law Firm Website Design: What It Means in 2026
Short answer: modern law firm website design in 2026 means real photographs of your attorneys, generous whitespace, a clear promise
Mass Tort Lawyer Website Design: Honest Campaign Pages
Short answer: mass tort lawyer website design is about running campaign pages, not a brochure. Each product or drug needs
Video Marketing for Lawyers: What to Record and Where It Goes
Short answer: video marketing for lawyers works when it is a program, not a project. Record short answers to the
Ready to turn your website into a case pipeline?
We design, write and rank websites for law firms across the USA. Tell us about your firm and we will show you exactly what is holding your site back.