Day: September 4, 2026

Iowa rule 32:7.2(d) requires a lawyer responsible for the content of every communication. What that means when your agency wrote the site.

Conspicuous is not a property of your HTML. It is a property of what renders on the phone in the reader’s hand.

“Our attorneys” is a claim about headcount. On a solo website it is a false one, and it arrived from a template.

A service area is a promise about availability, not a statement about geography. The archipelago makes the difference impossible to hide.

Registration is not admission. A footer address, an entity description and silent bios combine into a jurisdictional claim nobody wrote.

Chat widgets are installed by marketers, configured by vendors and reviewed by nobody — and they are where advertising can become solicitation.

The hero headline is the most-read and least-reviewed text on your website. In a principle-based state, that is where the analysis lands.

In a state where most clients will never visit your office, an address is a substantive claim about how you will actually serve them.

Your domain name is a trade name, and it is the first claim your firm makes — read before a word of your copy.

Paying the costs of advertising is one thing. Paying for a recommendation is another. Pay-per-lead and matching services sit exactly on that line.