Day: September 4, 2026

A service area is a promise about availability, not a statement about geography. The archipelago makes the difference impossible to hide.

Registration is not admission. A footer address, an entity description and silent bios combine into a jurisdictional claim nobody wrote.

Chat widgets are installed by marketers, configured by vendors and reviewed by nobody — and they are where advertising can become solicitation.

The hero headline is the most-read and least-reviewed text on your website. In a principle-based state, that is where the analysis lands.

In a state where most clients will never visit your office, an address is a substantive claim about how you will actually serve them.

Your domain name is a trade name, and it is the first claim your firm makes — read before a word of your copy.

Paying the costs of advertising is one thing. Paying for a recommendation is another. Pay-per-lead and matching services sit exactly on that line.

SCR 20:7.3 was written for cold calls. Chat widgets that open themselves, automated SMS follow-up and retargeting are what it now has to cover.

Oregon loosened its marketing rules in 2018. The misleading standard stayed, which makes testimonials and reviews the place where judgement replaced instruction.

Kentucky numbers its advertising rules differently and runs an Attorneys’ Advertising Commission, which makes your publishing process matter as much as your copy.