Short answer: the best personal injury blog topics answer the questions national content gets wrong for your state: “I was partly at fault, can I still recover?”, “who pays my medical bills?”, “how long do I have?”, “can I sue the bar that served the driver?” and “is my compensation capped?”. Start with the partly-at-fault post, because the belief that any share of fault ends a claim stops more calls than anything else. Write each topic for your state, cite the statute and date the review.
For how blog topics fit with practice pages in general, see our law firm blog topics guide. This one is the injury-specific list.
Why generic personal injury blog topic lists do not work
Most topic lists suggest the same posts: what to do after a car accident, how to choose a lawyer, common causes of slip and falls. Those posts already exist in their thousands. Another version will not rank and gives a reader no reason to call you.
What national content cannot do is be right for your state. Fault rules, insurance rules, deadlines, dram shop liability and damages caps all vary. A post that gets those right for one state, with the statute cited and a review date, has almost no real competition and speaks directly to the reader who is deciding whether to call.
Topic 1: “I was partly at fault. Do I still have a claim?”
This is the topic to write first. Many people conclude after a crash that because they were partly to blame they have nothing, and never contact anyone. In most states that is wrong, in some it is wrong up to a threshold, and in a few it is right. The post must say which rule your state follows, because the reader has usually read content written for a different one.
The four fault regimes
| Regime | What it means for the reader | Examples |
|---|---|---|
| Pure comparative negligence | Recovery is reduced by the reader’s share of fault, whatever that share is | California (Li v. Yellow Cab Co., 13 Cal. 3d 804 (1975)); New York (CPLR 1411); Washington (RCW 4.22.005); Arizona (A.R.S. 12-2505) |
| Modified comparative, 50% bar | Reduced by share; barred if the reader is 50% or more at fault, so an equal share ends the claim | Georgia (O.C.G.A. 51-12-33(g)); Colorado (C.R.S. 13-21-111); Tennessee (McIntyre v. Balentine, 833 S.W.2d 52 (Tenn. 1992)) |
| Modified comparative, 51% bar | Reduced by share; barred only if the reader is more than 50% at fault | Texas (Tex. Civ. Prac. & Rem. Code 33.001); Illinois (735 ILCS 5/2-1116); Pennsylvania (42 Pa.C.S. 7102); Ohio (R.C. 2315.33); Florida since 2023 (Fla. Stat. 768.81(6)) |
| Contributory negligence | Any share of fault can bar recovery, subject to narrow exceptions such as last clear chance | Alabama, Maryland, North Carolina, Virginia and the District of Columbia (Cornell LII) |
A few states do not fit neatly. Michigan applies pure comparative fault to economic damages but bars non-economic damages for a plaintiff more than 50% at fault (MCL 600.2959). South Dakota uses a “slight versus gross” comparison (SDCL 20-9-2). The District of Columbia, otherwise contributory, has a statutory exception for pedestrians and cyclists (D.C. Code 50-2204.52). Florida switched from pure to modified comparative fault in March 2023 under HB 837, with medical negligence cases excepted, which is exactly why older Florida posts on this topic are now wrong.
The 50% versus 51% distinction is where the stakes are highest. In Georgia a reader found equally at fault recovers nothing; in neighboring Florida, a 51% state since 2023, they would recover half. National content usually describes the more common rule, so readers in 50%-bar and contributory states are told they have claims they may not have, and readers in pure comparative states are told they have nothing when they may.
How to write the post
- Open with the reader’s question in their words, then a one-sentence answer for your state, the statute and the review date.
- Explain the rule in plain language and what the threshold means in practice, with a simple worked example in percentages.
- Explain how fault is actually decided. Many readers think the police report is the final word. It is not; fault is negotiated, disputed and sometimes decided by a jury. That paragraph alone reopens claims readers had written off.
- Give typical situations: slightly speeding, no seatbelt, stepping off the curb outside a crosswalk. Note that some states limit how seatbelt non-use can be raised, and check yours before writing that line.
- Say when the answer is no. A firm that does is the one readers believe about everything else.
- End with what to do next: what to write down, what not to say to the other insurer, and that the case review is free if it is.
Topic cluster 2: insurance and medical bills
The second most useful group of posts answers “who pays now?”. In no-fault states, the reader’s own personal injury protection pays first. Florida requires $10,000 of PIP (Fla. Stat. 627.736), and no-fault states also limit when an injured person can step outside the system and sue. Elsewhere the answer involves med-pay, health insurance, liens and letters of protection.
- Who pays my medical bills after a car accident in [state]?
- What happens if the driver who hit me has no insurance? (uninsured and underinsured motorist coverage)
- Will my health insurer want to be paid back from my settlement?
- Should I give the other driver’s insurer a recorded statement?
Topic cluster 3: deadlines
Deadline posts are the most consequential to get right and the most dangerous to leave stale. Florida cut its general negligence deadline from four years to two in 2023. Claims against government bodies often have much shorter notice requirements than the ordinary statute of limitations, and readers rarely know that.
- How long do I have to file a personal injury claim in [state]?
- Hit by a city bus or injured on public property: the notice deadline
- Does the deadline change for a child who was injured?
- Wrongful death deadlines in [state]
Topic cluster 4: dram shop and social host liability
Many states allow a claim against a bar or restaurant that served alcohol to the person who caused the crash, each with its own conditions. Illinois has a Dramshop Act with its own damages limits (235 ILCS 5/6-21). Texas allows a claim where the provider served someone obviously intoxicated who presented a clear danger (Tex. Alco. Bev. Code 2.02). Some states are far more restrictive. Most injury sites never mention any of this, so the topic is wide open in almost every market.
The post should explain that the route exists in your state if it does, that it is separate from the claim against the driver, that it has its own conditions and deadlines, and that it can matter a great deal when the driver is uninsured or underinsured.
Topic cluster 5: what a case is worth, in capped states
“What is my case worth?” is one of the most searched questions in injury law, and in states that cap some damages the national content overstates the picture. Ohio caps non-economic damages in most tort cases, with exceptions for catastrophic injuries (R.C. 2315.18). Texas caps non-economic damages in medical liability claims (Tex. Civ. Prac. & Rem. Code 74.301). Explain in general terms what is capped in your state, what is not, and that the firm will say what it means for a specific case. Do not publish average settlement figures; they can create unjustified expectations under your state’s version of ABA Model Rule 7.1.
A 20-topic plan for a personal injury blog
Each topic below is written for your state and links to the practice page it supports. That link is what turns a blog post into cases.
| Topic | Links to |
|---|---|
| I was partly at fault in [state]. Do I still have a claim? | Car accident page |
| Is the police report the final word on fault? | Car accident page |
| Who pays my medical bills after a crash in [state]? | Car accident page |
| The other driver has no insurance: what now? | Car accident page |
| Should I talk to the other driver’s insurer? | Car accident page |
| How long do I have to file in [state]? | Personal injury hub |
| Injured by a government vehicle or on public property | Personal injury hub |
| Can I sue the bar that served the drunk driver? | Car accident page |
| Are injury damages capped in [state]? | Personal injury hub |
| How contingency fees and case costs work | Fees page |
| Why a truck crash is not just a big car accident | Truck accident page |
| The trucking company’s insurer called me | Truck accident page |
| Rideshare crash: whose insurance applies? | Rideshare page |
| Motorcycle crash: fighting the fault assumption | Motorcycle page |
| Hit as a pedestrian or cyclist in [city] | Pedestrian page |
| Slip and fall: what the property owner has to know | Premises page |
| Dog bite rules in [state] | Personal injury hub |
| Injured at work by someone other than your employer | Workplace injury page |
| Do I need a lawyer for a minor accident? | Car accident page |
| How long does a personal injury settlement take? | Personal injury hub |
Before writing each one, check that it does not compete with a practice page for the same search. If the post and the page would answer the same question, put the answer on the page instead. Our personal injury keywords guide maps searches to page types so this does not happen.
How these posts link together
The fault post links to the uninsured-driver post and the dram shop post, because a reader who was partly at fault may also face an uninsured driver, and the dram shop route is the answer they have not heard of. All three link to the fees page, because a reader who has just learned they may have a claim wants to know what it costs to find out. Every post links up to the relevant case-type page, which is built to convert; our personal injury website design page covers how those are structured.
Keep every post dated and reviewed. Our guide to personal injury content marketing sets out a maintenance routine so a change like Florida’s in 2023 does not leave you publishing the old rule.
Frequently asked questions
What should a personal injury lawyer blog about?
The questions injured people ask before they call, answered for your state: fault, medical bills, deadlines, insurance, dram shop liability and damages caps. Generic “what to do after an accident” posts rarely rank because thousands already exist.
Does being partly at fault end a personal injury claim?
It depends on the state. In pure comparative states it reduces recovery but does not end it. In modified comparative states it ends the claim at 50% or 51% fault, depending on the state. In Alabama, Maryland, North Carolina, Virginia and the District of Columbia, any share of fault can bar recovery, subject to narrow exceptions.
How often should a personal injury firm publish blog posts?
Consistency and accuracy matter more than volume. Two well-researched, state-specific posts a month that stay current will usually do more than weekly generic posts. Budget time for reviewing existing posts as well as writing new ones.
Can a law firm blog mention settlement amounts?
Be careful. Results presented without context can create unjustified expectations under Model Rule 7.1 and similar state rules, and some states require disclaimers. Explaining what drives case value is safer and more useful. Our free website scan flags outcome language on existing posts.
Who should write a personal injury blog?
Anyone can draft it, but an attorney must review every post for legal accuracy and own it. If you want the research, writing and upkeep handled for you, our law firm SEO services include attorney-reviewed content.
Legal Web Agency is a marketing agency, not a law firm. Nothing here is legal advice. State statutes and case law change; verify the current rule in your state before publishing, and confirm advertising requirements with your state bar.
