Category: Law Firm Web Design

The hero headline is the most-read and least-reviewed text on your website. In a principle-based state, that is where the analysis lands.

Paying the costs of advertising is one thing. Paying for a recommendation is another. Pay-per-lead and matching services sit exactly on that line.

Your domain name is a trade name, and it is the first claim your firm makes — read before a word of your copy.

SCR 20:7.3 was written for cold calls. Chat widgets that open themselves, automated SMS follow-up and retargeting are what it now has to cover.

Oregon loosened its marketing rules in 2018. The misleading standard stayed, which makes testimonials and reviews the place where judgement replaced instruction.

Kentucky numbers its advertising rules differently and runs an Attorneys’ Advertising Commission, which makes your publishing process matter as much as your copy.

Speed, uptime, backups and the confidentiality duties most firms miss. What law firm hosting should cost and how to switch without downtime.

The advertising rules do not stop at English. What happens to your compliance when your law firm website is translated, and why the untranslated disclaimer is the worst case.

Colorado faced it first: how do you advertise legal services to an industry lawful under state law and prohibited federally? The error is collapsing the two.

Missouri is a prescribed-wording state, and verbatim disclaimers are a different engineering problem from a general duty not to mislead. Cited as Rule 4-7.1, not 7.1.