Free tool + free audit for law firms
Free Law Firm SEO Audit
Step 2 · the full audit
Get the full audit
The scan checks 25 things automatically. The free audit adds what needs a person looking at your actual site:
- Which of your own pages compete with each other for the same searches
- Practice areas clients search for that your site does not cover
- Your Google Business Profile, categories and reviews
- Links you are entitled to but have not claimed
- Whether visitors can actually reach you: forms, tap-to-call, tracking
What you get: a short document a partner can read. Every finding is ranked by what it is costing you and marked as hours, days or months of work. Within three business days.
Get your free audit
Your website and email are all we need. Within three business days a person sends your findings in priority order, each marked as hours, days or months of work. No sales call unless you ask for one.
Prefer to talk? Book a free 30-minute audit call. No spam, no retainer, no obligation.
What a person checks
The 12 checks in every audit
In the order they depend on each other.
Can Google find you?
- Indexing — how much of your site Google actually holds
- Crawl errors, orphan pages and sitemap gaps
- Mobile speed and Core Web Vitals
- Redirects, canonicals and post-redesign losses
- Titles, meta descriptions, headings and internal links
- Structured data for a legal practice
Does it win the client?
- Pages on your site competing with each other
- Practice area coverage against what clients search
- Google Business Profile, categories, NAP consistency and reviews
- Referring domains and the links you are entitled to but have not claimed
- Whether visitors can call you — forms, tap-to-call, tracking
- Advertising-rule exposure in copy, meta fields and schema
Why it is free
It is how we find out whether we can help you, and reading a site properly is the only honest way to answer that.
Some firms ask us to fix what we found. Most take the document and fix it themselves, which is a perfectly good outcome. You get one follow-up email. No call sequence, no drip campaign, no card.
Worth doing if
- Your site has been live six months or more and is not producing enquiries
- You are about to sign an SEO retainer and want a second opinion first
- Traffic dropped after a redesign or a platform move
- You rank well and the phone still does not ring
- You inherited the site and nobody knows what was done to it
Questions
What is the difference between the scan and the audit?
The scan is automatic and instant: it reads your pages for advertising-rule wording and AI visibility problems. The audit is done by a person and covers the 12 checks above, including the ones no scanner can judge.
Is the audit really free?
Yes. No charge, no card and no obligation, and you keep the findings whether or not you work with us.
How long does it take?
Usually three business days from the moment we have your site address. If your site is unusually large we will tell you before we start.
Will I be called repeatedly afterwards?
No. You get the audit and one follow-up email. If you do not reply, that is the end of it.
Can you audit a site another agency manages?
Yes, and it is one of the more useful times to do it. We will tell you what we would question in their work without pretending every finding is a scandal.
What if you find nothing much wrong?
Then we will say so. Telling you the site is fine is more useful to both of us than inventing a problem.
Do I have to be on WordPress?
No. WordPress, Squarespace, Wix, a custom build or a provider’s hosted template all get the same review.
Can I run it myself instead?
Yes, the whole checklist is published. Work through the law firm SEO audit checklist and you can do the same review in about ninety minutes with free tools.
See what is holding your site back
Start with the 30-second scan above, or go straight to the full audit.
Or email your site address to hello@legalwebagency.com
Legal Web Agency is a marketing agency, not a law firm. An audit is not legal advice and does not state what your jurisdiction requires.