Short answer: we publish three law firm website packages. Foundation, from $997, is a complete five-page site. Growth, from $1,997, adds a page for every practice area you want cases in plus the SEO foundations to compete on them. Custom is quoted. Every package is standard WordPress and you own all of it.

Most agencies in this niche will not tell you what is in a package until you have sat through a call. This page is the whole specification: what is in each tier, what is in none of them, what the ongoing work costs, and how to work out which one you actually need.

The three law firm website packages at a glance

	Foundation	Growth	Custom
Price	From $997	From $1,997	Quoted
Pages built	5	8–12	As scoped
Practice area pages	1	One per area you want cases in	Unlimited, plus location pages where they earn their place
Copywriting	All five pages written for you	All pages, written to rank as well as convert	Full content plan, then the content
Attorney biographies	1	Every attorney	Every attorney, plus team and department structure
On-page SEO	Included	Included, with a keyword target per page	Included, with a technical audit and a migration plan
Schema markup	Organization and LocalBusiness	Adds Attorney, Service and FAQ schema	Whatever the site structure calls for
State bar advertising review	Included	Included	Included, per jurisdiction you advertise in
Intake forms	1	One per practice area, routed separately	Custom routing, and handoff to your case management system
Google Analytics 4 and Search Console	Included	Included	Included
Mobile, SSL, speed, Core Web Vitals	Included	Included	Included
Google Business Profile setup	—	Included	Included, multi-location
Blog, configured and ready to publish	—	Included	Included
Post-launch support	30 days	30 days	Scoped with the project
Who owns it	You	You	You

Those are one-off build prices, not subscriptions, and they are the price you pay. Nothing on this page is a starting figure that becomes something else at billing.

Foundation — from $997

A complete five-page firm website: home, about, one practice area, one attorney biography, and contact. Written, built, reviewed against your state’s advertising rules, and live.

Right for: a solo attorney opening a practice, a firm whose current site is an embarrassment that needs replacing this month, or a firm that gets its work from referrals and needs the website to confirm the referral rather than generate new ones.

Not right for: a firm that wants the website to bring in cases from Google in a competitive practice area. Five pages will not out-rank a competitor with thirty. If ranking is the point, Foundation is the wrong package, and we would rather say so before you buy it than afterwards.

Foundation is a real site rather than a stripped one. The technical work — mobile behaviour, SSL, speed, crawlable structure, analytics — is identical to the other packages. What is smaller is the surface area: fewer pages, one practice area, one biography.

Growth — from $1,997

The package most firms should be looking at, and the one built for firms that want the site to generate consultations.

The difference is not decoration. It is a dedicated page for every practice area you want cases in, each written to rank for how people actually search and to convert the person who lands on it. Those pages earn the enquiries. A homepage almost never does.

Growth adds to everything in Foundation:

• A page per practice area, 1,200–2,000 words each, each with its own keyword target so your own pages do not compete with one another.
• A biography for every attorney, structured around verifiable experience and written so certification and specialisation claims stay inside your state’s rules.
• Local search setup: Google Business Profile, and the on-site signals that support it in the counties and cities you actually practise in.
• Attorney, Service and FAQ schema on top of the baseline markup — what gets a firm quoted in AI answers and rich results rather than merely listed.
• A blog configured and ready to publish into, with categories that match your practice areas instead of generic ones.
• Separate intake forms per practice area, so a bankruptcy enquiry and a custody enquiry do not arrive looking identical.

Right for: solo attorneys and small firms competing for search traffic, and any firm with more than one practice area worth having a page for.

Custom — quoted

Quoted rather than priced, because the work genuinely varies. Custom is the right answer when one of these is true:

• You are migrating a site that already has traffic. Rankings you already hold are an asset, and moving them badly is the most expensive mistake in this business. That is a redirect map and a technical plan, not a design job.
• You practise in more than one state. Every jurisdiction you advertise into adds its own advertising rules, and multi-state disclosure is a structural decision made before design starts.
• You have multiple offices or a large attorney roster. Location pages, department structure and a directory that stays maintainable are architecture problems, not page-count problems.
• Intake has to reach a system. Handoff into Clio, MyCase, Filevine or a CRM is integration work with a real testing burden.

If none of those is true, you almost certainly do not need Custom, and we would rather tell you that than quote it.

What every package includes, whichever tier you choose

These are baseline requirements in 2026, not premium extras. An agency charging separately for them is charging you for the floor:

• Mobile-first responsive build.
• SSL and HTTPS.
• Google Analytics 4 and Google Search Console, configured and verified.
• On-page SEO and a crawlable site structure.
• Page speed and Core Web Vitals treated as part of the build rather than a later fix.
• A working contact form that actually delivers, tested before launch.
• Hosting and SSL set up for you, on your own account.
• A review of the finished site against your state bar’s advertising rules before it goes live.
• Complete ownership: standard WordPress, your hosting account, your domain, your content. If you leave, the site keeps working and any developer can pick it up.

That last one is worth reading twice. A large part of this industry builds law firm websites on proprietary platforms that cannot be taken with you, which is why “who owns this when we part company” belongs in the conversation before money changes hands.

What is not included in any package

Published for the same reason as the prices. These are the line items that turn a $1,997 quote into a $3,500 invoice elsewhere:

Not included	What it costs, and who pays it
Hosting and domain fees	Paid by you, directly to the host and registrar, on your own account — typically $100–$300 a year. We set them up; we do not resell them to you at a markup.
Ongoing SEO and content	A build is not a campaign. Continuing work is a separate monthly engagement — see below.
Paid advertising	Neither the ad spend nor the management of it.
Original photography and video	We will use licensed imagery, but a photographer in your office is your cost. For a law firm it is usually worth it.
Premium plugin or theme licences	Rare, because we do not build on stacks that need them. If a project genuinely needs one it is quoted up front, never discovered at billing.
Legal or ethics advice	We are a web agency, not a law firm. We build so your compliance decisions are deliberate; signing them off is yours and your ethics counsel’s.

Ongoing work after launch

A build gets you a site that can rank. It does not, on its own, make you rank — that is content published over months and links earned over longer. Our Authority retainer is $499 a month and covers monthly content targeting the long-tail terms your clients search, practice area pages kept current, local citations, Google Business Profile management, and a monthly ranking report.

It is optional and there is no lock-in. Plenty of firms take a Foundation or Growth build, publish their own content and never need us again — which is the honest outcome when a firm has someone internally who will actually write.

How to choose between the packages

Three questions settle it almost every time.

1. Where do your cases come from today?

If the answer is referrals, past clients and your bar network, the website’s job is to confirm you are real and competent. Foundation does that. If the answer is “I want them to come from Google”, the website’s job is to rank, and ranking takes pages. That is Growth.

2. How many practice areas do you actually want cases in?

Not how many you are admitted to handle — how many you want the phone to ring about. One is Foundation. Three or more needs a page each, which is Growth. Six practice areas listed on a single page ranks for none of them.

3. Does the site you have now already get traffic?

If it does, open Search Console before you buy anything. Existing rankings change the job from “build a site” to “move a site without losing what works”, and that is Custom regardless of how many pages you end up with.

How these packages compare to the rest of the market

Broadly: a freelancer template build runs $500–$1,500, a specialist legal agency $1,500–$3,500, and national legal marketing firms $8,000 and up for enterprise builds. Foundation sits at the top of the first band and Growth in the middle of the second.

What moves a price inside those bands is page count, whether copywriting is included or you are expected to supply it, and whether SEO is built in or sold to you afterwards. For the full breakdown across the market — including the hidden costs to ask about before you sign — read our law firm website pricing guide.

Questions firms ask before they buy

What is included in a law firm website package?

At minimum: design, build, copywriting, mobile responsiveness, SSL, on-page SEO, analytics setup, a working contact form and post-launch support. Ours include all of it. If a package excludes copywriting you are buying a template and a to-do list — ask which, because it is the most common gap in a legal web design quote.

How much do website packages for law firms cost?

Ours are $997 for Foundation and $1,997 for Growth, with Custom quoted. Across the market, expect $500–$1,500 for a template build, $1,500–$3,500 for a specialist build that is genuinely trying to rank, and $8,000 upward for enterprise work.

What is the difference between Foundation and Growth?

Foundation is five pages with one practice area page and one attorney biography. Growth is eight to twelve pages with a dedicated page for every practice area you want cases in, a biography for every attorney, local search setup, extended schema and a blog. Foundation establishes that you exist; Growth is built to be found.

Do the packages include SEO, or is it an upsell?

On-page and technical SEO are built into every package, because retrofitting them costs more than including them. Ongoing SEO — monthly content, citations, link earning — is separate and optional at $499 a month. Ask any agency to say which of the two they mean, because “SEO included” is used for both.

Can I start on Foundation and upgrade later?

Yes. It is the same WordPress build either way, so adding practice area pages later is additive work rather than a rebuild. It costs a little more in total than starting on Growth, and it is a reasonable trade if cash flow is the constraint.

Is hosting included in the package price?

Setup is; the fee is not. You pay your host directly on your own account, typically $100–$300 a year, which keeps the site yours. An agency that hosts on your behalf is also holding the keys to it.

Talk to us before you pick one

Tell us where your firm gets its work today and what you want the site to do, and we will tell you which package fits — including when the answer is the cheaper one, or no rebuild at all. Email hello@legalwebagency.com or use the contact form.

If you are still deciding whether to hire a specialist at all, start with what a legal web designer does that a general web designer does not.

Legal Web Agency is a marketing and web design agency, not a law firm. Nothing on this page is legal or ethics advice. Attorney advertising rules vary by state and change; confirm your obligations with your state bar or your ethics counsel.