Short answer: A Georgia lawyer website redesign is the cheapest moment to add the page your competitors have not built: an honest explanation of what a case costs. Metro Atlanta is one of the most saturated legal advertising markets in the country, which means every firm converges on the same four words — and none of them explains who pays costs if the case is lost. Adding that content during a rebuild costs almost nothing extra. Adding it afterwards never happens. This guide sets out how.
“No fee unless we win” is not a differentiator when it is on every billboard on I-285.
What Georgia adds to a redesign
Georgia governs lawyer advertising through the Georgia Rules of Professional Conduct, with the State Bar of Georgia administering discipline. Contingent fee disclosure is the pressure point on Georgia law firm websites, and we cover it in the Georgia attorney advertising rules guide. This guide states no required disclosure wording, placement, filing obligation or exemption — those change and are the expensive thing to get wrong from a template. Confirm them with the State Bar of Georgia, and do it before launch rather than after.
The redesign-specific point is a template point. Fee disclosure language usually lives in a template — a footer, a banner, a component attached to the results section — rather than in any page’s content. A new theme brings its own templates, so whatever your firm and your counsel agreed should appear, and where, does not travel with the migrated pages.
So a rebuild presents two jobs at once: make sure the required disclosure survives, and build the fee content that was never there.
Build the fees page while the site is open
Firms avoid this page because they believe transparency about cost loses cases. The evidence on legal websites points the other way: cost is the question that stops the call, and a firm that answers it removes friction while every competitor leaves it in place.
Six things belong on it, and the fourth is what separates a real fees page from a slogan.
How you charge, by matter type — most firms use more than one structure and say so nowhere. The actual range, as a number or a band, with what pushes it higher. What the first appointment costs, how long it takes, who the client will actually meet and what to bring. Costs and expenses, separated from the fee — filing fees, experts, records, depositions, investigators; whether the firm advances them; whether the client owes them if the case is lost; whether the contingency is calculated before or after they come out. What changes if the matter goes to trial or settles early. And whatever disclosure the rules require, in the current wording, confirmed with the Bar.
Write it in plain sentences. A fees page written in the register of a fee agreement defeats its own purpose.
| What the site says now | What a visitor still cannot tell | Add during the rebuild |
|---|---|---|
| “No fee unless we win” | Who pays costs if you lose | A costs-and-expenses section |
| “Free consultation” | Whether they meet a lawyer | What the first meeting is |
| Nothing about hourly work | What non-injury matters cost | Ranges by matter type |
| Nothing about timing | How long any of this takes | A realistic timeline |
| A results page | What they would receive | Gross versus net, plainly |
Why this is worth more than the design refresh
There is a search argument as well as a persuasion argument. “How much does a personal injury lawyer cost in Georgia”, “do I pay if I lose my case”, “are case expenses deducted before the attorney fee” are real queries with real volume, and almost nothing in the Georgia market answers them substantively.
They are also the questions people now put to an AI assistant, which will answer without sending a click unless something specific and citable exists to draw on. Cost content is close to ideal for that: factual, structured, specific. Put the range in the sentence rather than gesturing at it, use question-shaped headings, and name entities precisely — the State Bar of Georgia, the specific county State or Superior Court — because named entities are retrievable and “Georgia law” is not.
The competitive position is unusual. In a market where paid clicks are among the most expensive in the country, this reaches high-intent visitors without bidding against forty firms for the same head term. And a rebuild is when adding two substantial pages is a line item rather than a project.
Verify the disclosure survived
Before launch, on staging: find every place the old site carried fee or contingency language, and confirm the new build carries it in the form and position your counsel approved. Check the pages where it matters most — home page, practice area pages, results, and any landing pages that were rebuilt alongside. Then confirm the current requirements with the State Bar rather than assuming what applied two years ago still does.
Georgia lawyer website redesign: frequently asked questions
Should a Georgia firm publish fees during a redesign?
Cost is the most common unanswered question on legal websites, and in a saturated market it is the clearest available differentiator. A rebuild is when adding the page is cheap. What disclosure must accompany fee and contingency claims is set by the Georgia rules — confirm with the State Bar rather than copying a competitor.
Does fee disclosure language survive a theme change?
Often not, because it usually lives in a template rather than in page content. Treat it as a build requirement handed to the developer, and verify it on staging before the switch.
Is “no fee unless we win” allowed in Georgia?
Contingent fee advertising is addressed by Georgia’s rules and disclosure obligations attach to it. This guide does not state the current required wording or placement because those change. Confirm with the State Bar of Georgia or your ethics counsel before publishing.
Will a redesign hurt rankings in metro Atlanta?
It does when URLs move without redirects or content is thinned. Metro Atlanta personal injury is top-tier competitive, so recovery is slow. Savannah, Augusta, Columbus and Macon move considerably faster.
How long does a Georgia lawyer website redesign take?
Eight to sixteen weeks. Adding fee and process content adds days rather than weeks during a rebuild, and it is the part most likely to change your enquiry volume.
Georgia lawyer website redesign: the short version
If you take one thing from this guide, take this: search your current site for the word “costs” and see whether anything explains who pays expenses if a case is lost. On nearly every Georgia personal injury site the answer is nothing, while the home page says “no fee unless we win”. Closing that gap is a one-page job, and the redesign is the only time it will realistically get done.
Official source: the State Bar of Georgia.
Legal Web Agency is a marketing agency, not a law firm, and nothing here is legal advice. Nothing here states Georgia’s required fee disclosure wording, placement, filing obligations or exemptions. Confirm current requirements with the State Bar of Georgia or your ethics counsel.
Related reading: Law Firm Website Redesign: Complete 2026 Guide, plus Georgia law firm website content and the Georgia advertising rules guide.
